If you convert a RGB image into CMYK using ISO coated v2 300, the profile guarantees, that ink coverage won't exceed 300 %, what is very important for different printing processes. Especially the composition of "black" differs widely in coated FORGRA and ISO coated. Because there are different ways to correctly reproduce a RGB color in CMYK color space, there are different ways to convert RGB colors into CMYK colors. There is a ISO standard for offset printing (ISO 12647-2) concerning optimal color space and reproduction in industrial printing.
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